mission, vision and values


To inspire positive change on behalf of animals; to support those helping animals; and to document animals and the efforts being made on their behalf.


A world where animals are respected, valued and protected.


We value people who offer their time and talent to help further animal issues and initiatives.

We value those who support us in our effort to change communities, our nation and the world to better provide for and respect animals.

We value partnerships and collaboration with advocates, experts, organizations, businesses and individuals.

We value photography and film, and their ability to offer a new perspective and influence people’s actions.